Philadelphia Arts Festival-As-Economic-Engine

“The Philadelphia International Festival of the Arts, which turned venues across the city into a mosaic of Paris-related exhibitions, performances, screenings, and talks during the spring, exceeded the expectations of its organizers, attracting 404,600 visitors to 135 events and generating $55.74 million in economic activity, according to an independent study just released.”

Orange County PAC’s $10 Ticket Program And The ‘Forrest Gump Principle’

“The Segerstrom Center for the Arts plans to celebrate its 25th anniversary season by selling 10,000 tickets to assorted events for just $10, in a discount program dubbed ‘Access for All’.” The promotion uses what the LA Times calls the Forrest Gump principle: “these discounts are like a box of chocolates – you never know what you’re gonna get.”