Orange County PAC’s $10 Ticket Program And The ‘Forrest Gump Principle’

“The Segerstrom Center for the Arts plans to celebrate its 25th anniversary season by selling 10,000 tickets to assorted events for just $10, in a discount program dubbed ‘Access for All’.” The promotion uses what the LA Times calls the Forrest Gump principle: “these discounts are like a box of chocolates – you never know what you’re gonna get.”

Source: Los Angeles Times 08/04/11