Is Substack The New Journalism?

“In its variety, the Substack corpus resembles the blogosphere. It is produced by a mix of career journalists, bloggers, specialists, novelists, hobbyists, dabblers, and white-collar professionals looking to plump up their personal brands. The company has tried to recruit high-profile writers, offering (to a select few) health-care stipends, design help, and money to hire freelance editors. In certain instances, Substack has also paid advances, often in the generous six figures, incentivizing writers to produce work without employing them.” The New Yorker