Ex-Ticketmaster CEO To Movie Theatres: Time To Reinvent And Here’s How

“This is the opportune time to review pricing strategies with the goal to both increase attendance and make the grosses larger. We all know that attendance has been static and the revenue growth in the industry in America has been from raising prices. Theaters will need to look at and embrace variable pricing. Lower prices on Monday, Tuesday and Wednesday, and before 4pm on Thursday—ticket prices from $4-$7, might entice new customers to fill otherwise empty seats and change attendance patterns.” – Deadline

Source: Deadline