Canada’s Oscars – Does Anybody Care?

The Genie Awards, Canada’s film-industry equivalent of the Oscars, are held this week. “But is, as some would suggest, the “brightest and best in Canadian filmmaking” an oxymoron? Should we just engrave beer steins and hand them out at a Frick & Friar pub? Or should we just not bother? After a quarter of a century in business, the Genies still have a branding problem.”