Movies Race To DVD

The time between theatreical release to DVD is getting shorter for movies. “These days the turnaround time from cineplex to DVD is 4 1/2 months, on average, with movies becoming available for rental and sale on the same day. A few recent films made the trip in fewer than 90 days. (Five years ago, the typical Hollywood flick didn’t show up on home video for at least six months.) It’s no secret that movie studios, which generally earn more money from home video than box office returns, are eager to capitalize on DVD dollars as soon as they can.”