“Twitter will not solve your problems. It won’t solve your declining patronage. It won’t update your unhip image. It won’t make your aging subscriber base young again. Worked as part of a coherent strategy, by a staff and creative leadership that is not petrified by the very things that social media enforces (two-way communication, natural … Continue reading “Theatres, Take Your Tweet Seats And Shove ‘Em”
“Before shows open on stage, the audience gets to interact with characters on Facebook, Twitter and Flickr accounts. The theater company works with actors to develop the fictional characters on social media accounts.”
“The secret thread running through the SXSW Interactive conference is one that, once noticed, is seen propagating throughout everything from politics to comedy, social media strategies to street parties, all the way to the very laws of thermodynamics.”
“Social media is becoming deeply embedded in our food habits: Half of consumers use sites like Twitter and Facebook to learn about food. Another 40 percent of consumers say they learn about food via websites, apps, or blogs.”
“There is a percentage of photographers who hate photography. They do not appreciate photography. They do not consume photography. They don’t look at photo books or photo magazines. They hate the guy with the iPhone taking Instagram shots. They hate the guy who just bought the D4 because they don’t have one. They hate people … Continue reading “Real Photography Lovers Love Instagram (And Haters Need To Back Off)”
“In prosperous societies, where social media is common, social lives are affordable and accessible, and families are no longer a financial necessity, is the era of communal living over and done? If so, are we losing our ability to be intimate, or are we simply evolving into creatures with different needs?”
“The mass media which has been used to sell mass products to the mass market no longer captures a mass audience. Instead, digital technology, the internet and social media have shattered the media and its audience into tens of thousands of specialised niches. Seth Godin’s argument is built on his belief that people do not … Continue reading “End Of The TV-Industrial Complex?”
“Social media gives ordinary people unprecedented power to broadcast their taste in movies, books and film, but for the most part those tastes don’t rub off on other people, a new study of college students finds. Instead, social media appears to strengthen our bonds with people whose tastes already resemble ours.”
“Coast to coast, theaters are experimenting with how to use ‘tweet seats’ effectively. The arts are evolving right now, they are participatory. … Social media is a tool we rely on, and we have been unafraid to experiment with it.”
Says the BBC’s head of social media, “I think the evidence is pretty clear … that auto-feeds are fine for getting your stuff out but humans produce better tweets: they are more likely to drive engagement to get people interested in what you’re saying, encouraging them to pass it on, to click-through, and to talk … Continue reading “BBC News Switches From Automated To Human-Made Tweets”
