Music Streaming Is The Future. So Who Will Win The Streaming Wars?

“More than 40m people currently pay to subscribe to a music-streaming service, and this number is increasing by 50 per cent each year. Outstanding questions about low royalty payments to artists persist, but for the customer, at least, the value proposition is obvious—for $120 a year, you get everything. Streaming services are pricey, but once … Continue reading “Music Streaming Is The Future. So Who Will Win The Streaming Wars?”

Report: Music Streaming Is Diminishing Our Engagement With Music (And Musicians)

“Total listening volumes are up but the depth of engagement with the majority of those listeners is low. So choice abundance is leading to casual fan relationships. This wide rather than deep approach is great value for music fans and for labels and publishers it translates into revenue diversified across their rosters, often with strong … Continue reading “Report: Music Streaming Is Diminishing Our Engagement With Music (And Musicians)”

How Pandora Can Make A Success In The Music Streaming Business

“As is the case for most digital-media content providers, growth increasingly depends on maximizing the reams of data compiled about users — totalling some 79.2 million for Pandora as of March 31. For Pandora, advertising is especially important because the great majority of its users choose to listen to ads rather than pay for a … Continue reading “How Pandora Can Make A Success In The Music Streaming Business”

We’re Entering The Next Phase Of Music Streaming

“When artists lament Spotify’s meager payouts, the real culprit isn’t the streaming service, which pays out 70 percent of its revenue to labels and musicians—it’s the fact that streaming doesn’t make a whole lot of revenue to begin with. The most likely way for that to change is for there to be more paying users … Continue reading “We’re Entering The Next Phase Of Music Streaming”