“Total listening volumes are up but the depth of engagement with the majority of those listeners is low. So choice abundance is leading to casual fan relationships. This wide rather than deep approach is great value for music fans and for labels and publishers it translates into revenue diversified across their rosters, often with strong focus on more profitable back catalogue. But for an artist this means more people listening to your music but fewer times. Artist – fan relationships are moving from long term liaison to short term flings.”