To Lure Audiences, It Takes More Than Free Tickets

So the British government is launching a £2.5 million free-ticket scheme for 18- to 26-year-olds. “But price is not the only factor,” Lyn Gardner argues. “Large numbers of young people simply don’t think that the theatre is for them, and may well end up having that view confirmed if they turned up on a Monday night to see Turandot at Hampstead theatre or were unfortunate enough to get Afterlife rather than War Horse at the National – or, indeed, are forced to deal with the mysteries of the RSC advance booking system.”

American Players Theatre Builds An Indoor Space

“At this time next year, American Players Theatre audiences will be attending productions indoors as well as out. The company’s board of directors has voted to continue with previously announced plans to erect a 200-seat black box (flexible) all-weather conventional theater that will increase the number and range of productions the Spring Green company will offer audiences.”

Why British Theatre Is The Envy Of The World

“We may be experiencing an unprecedented profusion of performing arts from ever-growing and ever more various communities of creators. Theatres have embraced the need and the responsibility to respond to this profusion and to get out there and find audiences for the kind of stuff that not so long ago would have caused bewilderment among a much more homogenous crowd.”

A New International Theatre Brings Together UK, Australia And US

“The actress Cate Blanchett was behind the launch of an initiative led by her Sydney-based theatre company this week that brings together acting, writing and directorial talent from the three countries. Such projects suggest a growing trend for cultural “cross-pollination” that could bring more foreign investment to London’s theatres and create a new boom in global arts franchises that span a number of theatres or galleries.”