Hollywood Movies Increase Popularity In Italy

“Italian movies have suffered an 8% drop in grosses at the home box office to a 24% market share worth $136 million, reversing an upward trend that had seen local pics reap solid returns with Italo auds over the past three years.” In the same period, “Hollywood has upped its share of the Italian movie market by more than 7% during the first half of this year to a hefty 65% of grosses worth a whopping $292 million.”