When The Sears Tower Isn’t The Sears Tower Anymore

“In a ceremony next month, Chicago’s 110-storey Sears Tower which, at 442 metres (1,450ft), is the tallest building in North America, will be rechristened as the Willis Tower in a multimillion-dollar naming rights deal. The locals are not impressed. An online petition condemning the change has attracted 33,000 signatures.”