There may be more unlikely publishing moguls than Viggo Mortenson, but you’d have to look hard for them. The Lord of the Rings star launched his Perceval Press shortly after the film trilogy made him an international superstar, and since then, the business has carved out a small but important niche in the industry. “The point of the enterprise is to cast light on work that might not otherwise be published, and to present artists’ work as it was intended to be seen.”