“Everyone has always had an opinion, but now those opinions find ample display space on the Web. As for movie marketing, the dynamics haven’t just changed, they’ve been transformed — by the Web and TV, as well as the pervasive and pernicious use of focus groups (thank you for that, marketing consultants), and by stupendous marketing budgets, justified by the global economy, that pound every head in the cosmos with news of the latest studio release. What these writers neglect to mention, however, is the awkward issue of quality.”