Ask The Audience – LOTR Surveys The Crowd

Producers of the Lord of the Rings musical now playing in Toronto are offering audience members bribes to answer questions about the show. “According to LOTR producer Kevin Wallace, the surveys are principally intended to determine the show’s demographic — who’s coming, and where they’re coming from — in order to target media and public relations campaigns more precisely. But it also asks respondents to cite elements they liked and didn’t like about the production.”