Internet – Not Just Mostly Men Anymore

“Once a medium dominated by men, the internet now draws approximately equal proportions of male and female users in the United States. Top search engines and portal sites draw about the same numbers of men and women. A recent Pew Research Center study found that men and women are about equally likely to go online to buy things, make travel arrangements or do their banking. Even so, it’s the differences between the sexes’ behavior online that intrigues marketers.”