Audience Challenge On American Spanish TV Network

Spanish language TV in the US is big. “Catering to the country’s growing Latino population — 40 million and counting — Univision now challenges ABC, CBS, NBC and Fox, especially in big coastal cities like New York, Los Angeles and Miami, occasionally beating them in the ratings with its sexy, soapy prime-time shows. Any new owner would have to wrestle with the shifting dynamics of the company’s audience. More Latinos are American-born and English-speaking, and their tastes in television are changing more quickly than Univision’s shows.”