Why are fewer people going to the movie theatre? A new study says it comes down to quality. “Even when moviegoers cite other reasons for going to theaters less often than they used to, they still circle back to the quality of films as the root cause for their disaffection. For example, potential moviegoers who cited the ease and selection offered by Netflix as one reason why they visit the multiplex less, then said they were driven to try Netflix because of the dearth of decent theatrical releases.”