Coming Soon To A DVD Near You?

Why do movies have to be released in theatres first? “The tradition of major films debuting first in theaters, then across staggered release “windows,” including pay-per-view, home video, cable and, finally, broadcast TV, is being openly questioned. The millions of dollars that studios spend marketing first-run movies would serve double duty promoting the more profitable DVDs, making for a faster and more efficient return on investment.”