Media Honchos Meet To Ponder Future

Heads of large media companies meet for a weekend conference to plot the future. “How traditional media interact with Internet powers like Google, Yahoo and Microsoft Corp.’s MSN network is one of the most compelling strategic questions facing the media giants. For the first time, media companies recognize their power, and not just their financial power but also their ability to move huge amounts of advertising time and people. The media guys need to find ways either to partner with them or compete against them.”