Toronto Symphony Makes A Dramatic Comeback

A few years ago the Toronto Symphony was an organization in trouble. Then came a dramatic turnaround. “The upshot? Over a three-year period, audiences have risen by 25 per cent. There are now 25,000 subscribers and the orchestra sells 230,000 seats per season. More than 20,000 young people (aged 15 to 29) have been recruited to the new “tsoundcheck” program alone, offering them good seats over the Internet for only $10 a ticket. The price makes going to the symphony competitive with a first-run movie.”