Colossal Advertising MegaComplex: 8,342 – Moviegoing Public: 1

One of America’s largest cinema chains has bowed to public pressure and agreed to publish the actual start times of its films. You know, the time that the actual movie will begin showing, after the now-obligatory barrage of ads and previews. Loews Cineplex says that it will begin noting that feature presentations begin “10 to 15 minutes after the published showtime” in all its newspaper and online listings.