WebSide Story… (The Web For TV Shows)

“The days of promoting a TV show with a basic website are over. Network executives now are developing elaborate Web productions for many of their shows to create buzz, earn extra advertising dollars and, by strengthening viewer loyalty, keep ratings up. “Reality” shows blazed the trail by putting outtakes on the Web. Now producers of scripted prime-time dramas have joined the trend, bringing some interactivity to a historically one-way medium.”