Branding Dali In Philly

The Philadelphia Museum of Art is hosting the first SWalvador Dali retrospective in the US since 1941. “The exhibition will comprise 200 works, including some of Dalí’s famous surrealist canvases. It will showcase the artist’s works as a painter, sculptor, writer, designer of ballets, filmmaker, theorist and publicist. If you don’t know Salvador Dalí, you will. Philadelphia will have Dalí banners, Dalí bus-wraps, Dalí window displays, a Dalí trolley, and lots else Dalí. The plan is to spread the excitement and economic impact citywide, creating an event people can participate in – and spend dollars on – even if they never set foot in the show.”