“The news that the Shubert Organization will rename two of its Broadway theaters after two of its executives – one living, one dead – is not likely to cause major confusion, or even consternation, among theatergoers… But the city’s and the country’s theater lovers can only be dismayed. For them – for us – the lexicon of Broadway, including the names of specific playhouses, conjures not just a street or a business but also a history, a cultural tradition and even an ideal. The word Broadway may now be used chiefly as a marketing tool for producers, but it still has historical resonance for many theatergoers.”