Spurned Steppers See SPAC Sales Soar

“A campaign to increase ticket sales for the New York City Ballet’s summer residency at The Saratoga Performing Arts Center appears to be paying off. As of May 9, SPAC had ticket orders totaling $511,464 for 17,240 tickets to the ballet, compared with $429,297 for 15,611 tickets through the same date last year.” The ticket sales initiative was undertaken after the SPAC board announced that the ballet would be booted from its schedule after this summer, then reversed course in the face of public criticism. SPAC’s other major summer tenant, the Philadelphia Orchestra, has not apparently benefitted from the sales push: orchestra sales are down from this time last year.