Pooling Resources in Glasgow

A new umbrella organization backed by many of Glasgow’s high-profile arts organizations has been created to attract audiences to cultural events in the city. Glasgow Grows Audiences (GGA) is funded in large part by the Scottish Arts Council, and “will act as a marketing organisation for the theatres, galleries and companies based in the city.” GGA’s first project will be to undertake extensive audience research to determine where the city’s residents are spending their entertainment dollars.