Victor Gruen, Father Of The American Shopping Mall

Victor Gruen was a German emigre who came to the United States, and created the quintessential shopping mall. “Gruen was a classic American type, the brilliant and driven immigrant who struggles to achieve wealth and influence but who yearns most of all for legitimacy. Like the immigrants who built Hollywood, Gruen combined art and commerce in new ways that captured something deep in the American psyche. His powerfully demotic designs helped pave the way for the egalitarian suburban landscape most Americans choose to live in today.”