Corporate Giving: Good For The Bottom Line?

A new study commissioned by the Boston Foundation reports that the public is more likely to patronize corporate businesses which make a point of donating to the arts and other nonprofits than those which do not. The pollster who led the study says that the upshot of the report is that “foundations have got to get out of the purely good guy giving pool and they’ve got to drive the argument that partnerships between nonprofits and corporations help a corporation’s bottom line. If you can make that case, you can start this argument again and maybe you can get more money.”