The past few years (just the past few?)have ubleashed an ever-growing barrage of studio lobbying for Oscars. So the Academy wants to tone it down a bit, and has developed a new set of promotion guidelines. “Academy members are urged to limit parties to true friends, and to prevent studios from paying for the food or drink at those occasions. Studios are asked to refrain from spending excessively on Oscar campaigns and to keep print and television advertisements for films free of endorsements from academy members. Even gossip and innuendo are now considered official no-nos for academy members.”