Why don’t young people come to the theatre? Theatres certainly try hard enough to lure them – “they choose new writers; they cast stars from television soaps; they allow audiences to bring drinks in with them; they even, in the case of the National Theatre, reconfigure the auditorium in an effort to make it more youth-friendly.” But maybe it’s just a price issue. If theatre cost the price of a movie, would they go? One experiment offers some answers…