Pioneering On W. 37th St.: Madness Or Midas Touch?

What if you built a beautiful, Off-Broadway theatre complex and the market for it failed to materialize? “Located on a stretch where parking lots are the only businesses open after dark, 37 Arts has an address that one producer joked was ‘just east of dire,’ alluding to the nearby Dyer Avenue, which is actually northeast of the building. It wasn’t supposed to be that way.”

In Chelsea: Supersize Me!

A new generation of supersized galleries is changing New York’s Chelsea. “The model of the old garage warehouse is over. There’s a real pressure on the galleries to update their space. Museums are on a building boom, so both they and collectors expect more from gallery architecture. Galleries have to stay current because their clients are moving ahead. It’s less about program and more about the character of the space.”