Forget About Ads in E-Books – How About Product Placement?

“It’s much more appropriate to draw a parallel between books and film. There’s a reason why movie theatres don’t show commercials in the middle of films: advertising jars you away from the narrative.” But product placement is “the perfect crime: barely noticed when executed well, highly profitable and with the alibi of ‘adding realism’ to modern characters.”

Personhood, Property, and Orthodox Jews Swinging Chickens

In the pre-Rosh Hashanah ritual of kapparot, some worshipers swing live chickens around their heads, “symbolically transfer[ring] their sins to the animals, which are then slaughtered.” The birds are clearly treated as property (they’re even valued by their weight). “At the same time, the chicken is used as a substitute for a human person, even if only metaphorically and temporarily.”

A Crossroads For Books?

“People have been talking about “the death of the book” for more than a decade. But recent events suggest the end may be imminent for bound-paper books as we have known them for more than 500 years. Hardbound and paperback books may never totally disappear, but they could become scary scarce — like eight-track tapes, typewriters and wooden tennis rackets.”