Some Americans May Mistrust Science, But They Love It In Advertising

“On the one hand, the public is often disinterested and skeptical of scientific claims, often confusing facts with opinions. Evolution and climate change are obvious examples. … On the other hand, use of science within advertising somehow bestows upon the product a higher status, a gravitas, the excitement that this thing that the consumer must have is one of a kind, a rare breakthrough discovery.”

English National Opera’s Promo Video For Muhly’s Two Boys Is Terrific – And Deeply Misleading

“ENO’s viral video advertising Nico Muhly’s new opera is a kick-ass three minutes of social networking lampooning. However, it’s got zippity-squat to do with the work itself. … If the wit of the film gets people to turn up to ENO for the show, so much the better, but anyone who buys their ticket based on the film is in for a shock.”