The Problem With Facebook And Twitter, And Politics? Flow

You know Flow. It’s a psychological idea that basically, psychologists say, describes “a state of engagement that arises when people are completely focused on an activity, such as tennis or rock climbing.” Turns out marketers know we get just as much into the flow of YouTube or Facebook – and that’s why we can’t quit. – … Continue reading “The Problem With Facebook And Twitter, And Politics? Flow”

How Changes In Facebook’s Algorithm Disadvantaged The Arts

The algorithm discouraged sharing of news. “While every subject group saw major reductions, on a percentage basis arts and entertainment referrals from Facebook to news pieces took the greatest hit. Legal issues may have been down 25%, politics down 34% and education down 35%, but arts and entertainment referrals were driven down by 71% overall.” … Continue reading “How Changes In Facebook’s Algorithm Disadvantaged The Arts”

Inside The Culture Of Facebook As It Struggles With The Culture Of Everyone Else

This is the story of the tumultuous and chaotic past year “based on interviews with 65 current and former employees. It’s ultimately a story about the biggest shifts ever to take place inside the world’s biggest social network. But it’s also about a company trapped by its own pathologies and, perversely, by the inexorable logic … Continue reading “Inside The Culture Of Facebook As It Struggles With The Culture Of Everyone Else”

Instagram Is For Vacations, Facebook Is For Family Photos, And TikTok Is For … Work?

Though honestly, no one understands the mysterious algorithm of this app, it has created a weird new window into work: “TikTok, which encourages users to contribute short videos to hashtags, or to join in on jokes or challenges or to sing along with clips of songs, has, in its manic and frequent demands for content … Continue reading “Instagram Is For Vacations, Facebook Is For Family Photos, And TikTok Is For … Work?”