Broadway’s Most Fascinating Producer?

Producer Jeffrey Richards is a bit of an odd duck in the Broadway world. “He does not belong with the young Turks intent on reinventing the Broadway musical, nor with the Broadway Medicis who finance their projects with money earned elsewhere. He is a professional theater man with a love for straight plays and a rather scary amount of industry knowledge, akin to baseball fans who can rattle off decades-old batting averages of obscure players. Fanatic would not be too strong a word.”

“Mermaid” Sinks

“What this ‘Little Mermaid’ feels like, above all, is a cynical reversal of a once-traditional pattern of art and commerce. It used to be that the show came first, followed by merchandising tie-ins. Thoroughly plastic and trinketlike, this show seems less like an interpretation of a movie musical than of the figurines and toys it inspired.”