How Do You Figure Out The Future Of Theatre If You’re Stuck In The Past?

“I’m not suggesting for a moment that we should cease to celebrate, cherish and, indeed, support our rich theatre culture – and that includes what has gone before. But by playing it too safe, hunkering down and not shifting investment into grassroots, new forms and genuine risk-taking productions, there is a real possibility that you will destroy theatre’s many possible and as yet undreamed of futures.”

Philadelphia Theatre Company Slashes All Its Tickets To $25

Currently, the average ticket price for Wilma Theatre shows is between $31 and $35. “But houses are running at about 70 percent of paid capacity. The thinking is that while the theater will reap a lower per-ticket price, more tickets will be sold. The goal is to fill houses to 90 percent, with total earned ticket income therefore expected to remain at current levels.”