In Search Of Book Buzz

How do you generate buzz for your book among the crowd of 100,000 books that are produced each year? “At the meeting that ended Sunday in Chicago, the talk turned often to what it takes to snag media attention and, therefore, new readers in a market shaped by politics and the aftermath of the Sept. 11 attacks. In short, political books have been gold for more than a year, and more are on the way.”

The Business End Of Being A Bestseller

Azar Nafisi, 54, has a book on the bestseller list. Now she’s “learning the pitfalls and conundrums of playing the fame game in her adopted country as she contends with her corporate handlers, her book club fans and jealous former countrymen. “I thought I can live with the snide remarks: `Look at her wanting to become a celebrity, yada yada,’ ” she said. “That is not pleasant, but you can live with it. But one thing I can’t live with, which I would criticize, is to be in competition with my book. A writer should allow the work to speak for itself.”

BookExpo: Publishing By The Numbers

How is the publishing industry doing? Take a look at the numbers: “During Expo, the Association of American Publishers announced that sales of consumer books were up 6.3 percent. Religious publishing rose a stunning 37 percent. E-books grew 45 percent, though, the Association noted, that was from a tiny beginning base. E-books are never returned, while mass-market books were returned at a rate of 41 percent of sales.”

The End Of Seattle BookFest

Why did Seattle’s BookFest festival bite the dust? “The argument over what Bookfest could have done better is now hypothetical, but what no one seems exactly ready to admit is that if recent festivals had been better and more accessible (and more interesting), they would have drawn more paying vendors and more paying attendees, and the finances would likely have fallen into place. Financial instability, dwindling attendance, the remoteness of the Sand Point venue, and increasing criticism about the quality of the festival are among the problems that have plagued Bookfest in recent years.”