Making Profitable Use Of The “Geek Grapevine”

“Silicon Valley isn’t usually where aspiring authors go to kick-start a literary reputation. But for first-time novelist Leinad Zeraus, it proved the ideal launching pad: Sans publicist, promotional budget, or even publisher, Zeraus scored encomiums for his debut work, Daemon. How’d he do it? By courting bloggers and influential techies like Joi Ito, Stewart Brand, and Craig Newmark — demonstrating that if you can get the geek grapevine on your side, you don’t need Random House.”

John Steinbeck. Why?

“Why is it that the work of this earnest but artless writer continues to enjoy such astonishing popularity? It’s not hard to understand why his books are widely assigned in middle and high school English classes; they are easy to read, they are honest in their portrayal of working-class Americans, they passionately support basic American values and principles even when they criticize particulars of American life. Whatever their literary shortcomings, they have an integrity to which young readers respond. But why do adults continue to read Steinbeck in such numbers?”