Gaga Social Media Makes Books Go Viral? (Dwarfs The Oprah Effect)

“Lady Gaga, one of the web’s commanding giga-stars – with 21.5m followers on Twitter (Stephen Fry has a mere 4m) – has recommended a book, on Facebook. “Lüc Carl Buy his book. HE’S AWESOME!!!!! Great memoir about losing weight on your own terms.” Within a matter of hours, more than 15,000 people had “liked” it, a pretty reliable indicator of a coming “viral” success.”

Why Literature Needs To Be Disruptive

“Texts have become detached from robust criticism. The role of the serious, independent literary critic with their own orientation in the world, part of a critical culture which holds writers up to clear standards, has fallen away – often seen as an outmoded, elitist bourgeois affliction best blotted out. The results are far from desirable.”