Can Reality TV Bring More People Into Opera?

“Anything that introduces anyone to something they haven’t encountered before and then decide to take further is a great thing. Popstar to Operastar does that. Art forms like opera are shrouded in mystery and mystique and these programmes explain what the life of an opera star is like. There is an appetite for opera and now it can be seen in cinemas, people are going.”

English National Opera’s Promo Video For Muhly’s Two Boys Is Terrific – And Deeply Misleading

“ENO’s viral video advertising Nico Muhly’s new opera is a kick-ass three minutes of social networking lampooning. However, it’s got zippity-squat to do with the work itself. … If the wit of the film gets people to turn up to ENO for the show, so much the better, but anyone who buys their ticket based on the film is in for a shock.”