Pittsburgh Opera Goes With Product Placement

“It stands as one of the first times an American operatic production has used a company logo as a prop and been remunerated for it (in-kind services rather than money). Bridgewater-based Bruster’s agreed to send e-mails with a special $20 ticket promotion… and provide free ice cream to patrons at Sunday’s matinee… Programs also carried coupons for Bruster’s ice cream.”

Big Music Label Finally Concedes iTunes Model Works

Warner Music now says iTunes is great, after months of decrying Apple’s iTunes business model. Why the switch? Maybe the music industry finally realizes that “resisting customer demand for digital content has ultimately backfired for labels, and instead has only led to more ‘illegal’ downloads which have in turn helped undermine CD and DVD sales.”

Why Pick On Older Musicians?

“There is a perennial sense of battle in British music culture, the new pitched against the old, as if anyone who makes music a lifelong pursuit somehow occupies space better ceded to the young and thrusting. The underlying implication is the only musical values deemed important are freshness, innovation and adventure.”