Studios’ Video-On-Demand Dreams Confront Reality

“Hollywood cleared a legal hurdle when the [FCC approved] ‘selectable output control,’ which can reach into a customer’s home video player and turn off its video outputs while a pay-per-view program is being watched, to prevent the program from being copied.” But so far, cinema owners’ opposition has kept studios from releasing films for home viewing before they’re on DVD.

Movie Studios Take A New Approach To Hooking You

“As studio marketers try harder to use technology to advertise movies, ambitious Web games that interlock with social networking sites are an increasing focus. The goal is to reverse the consumer-advertiser relationship. Traditional marketing pushes a message over and over. If people instead pull bits of information into their lives through a game, they are more likely to feel a sense of ownership.”