Broadcasters Fall Hard For Narrowcasting

Robert Kyncl, YouTube’s VP of global content, painted a picture of myriad channels tailored to narrow interests. Noting there are 17 million yoga enthusiasts in the U.S. and twice that worldwide, he said, “I guarantee within a year or two you will find a wonderful yoga channel on YouTube delighting viewers on a global basis and providing smart, innovative brandholders the reach of an audience that is incredibly targeted and incredibly passionate.”

Technology Is Transforming The Timeliness Of Movies

“Yes, Sundance has always reflected contemporary society, but the view is usually blurrier than people (especially reporters looking for trends) want to admit, or at least more outdated. Historically, because Sundance films have roughly had a gestation time of three to five years, chances were high that the cultural moment they were examining had already faded. That has now changed. Because of advances in digital moviemaking, a notable number of this year’s selections took less than a year and a half to come together.”

Why The Chinese Government Feels Threatened By Reality TV

“In the minds of Communist Party functionaries, these shows are corrupted irredeemably by their Western origins. A few shows, like Super Girls, have incorporated audience voting, a daring concept for a dictatorial state. Moreover, this “vulgar” programming has been growing so fast that it is crowding out more ideologically inspiring fare. But Beijing authorities put an end to that. Among other changes earlier this month, dating show Take Me Out was replaced by Ordinary Hero, which promotes socialist virtues.”

Why Hollywood Churns Out Dreck Like New Year’s Eve And Valentine’s Day

“Think about what happens on your cable dial around Christmas. It starts getting clogged with the classics like A Christmas Story, It’s A Wonderful Life, and yes, in recent years, Love, Actually, all beamed into millions of homes. … Nobody actually pays attention to them any more. But their producers still get the same size residual checks every time they air.” Why should Hollywood stop at Christmas?