Broadcasters Fall Hard For Narrowcasting

Robert Kyncl, YouTube’s VP of global content, painted a picture of myriad channels tailored to narrow interests. Noting there are 17 million yoga enthusiasts in the U.S. and twice that worldwide, he said, “I guarantee within a year or two you will find a wonderful yoga channel on YouTube delighting viewers on a global basis and providing smart, innovative brandholders the reach of an audience that is incredibly targeted and incredibly passionate.”