Filmmaking As 24/7 Brand

“We’ve all been turned into marketers and brands. . . . You’re basically running your mom-and-pop film business, but the name of that business is your name, and the idea is to build the brand. It’s very bizarre, and it’s certainly not anything we talked about in film school.”

Burkina Faso’s Film Industry Bounces Back – With Movies Made By And For Africans

“Whereas their predecessors shot lavish celluloid spectacles largely underwritten by European checkbooks, the younger generation of Burkinabé filmmakers are making low-budget movies shot on HD cameras with local funding and geared toward local audiences. Instead of thatched huts in the bush, they’re set in living rooms in the ‘burbs.”