“Measuring how Twitter activity correlates with ratings remains an elusive process. Nielsen, the dominant ratings company, has announced and then delayed the much-anticipated rollout of its multiplatform measurement services, which would help assess what Twitter buzz is doing (or not) for shows.”
Category: media
Binge-Watching: How TV Networks Are Programming For Your DVR
“Perhaps the best example of this phenomenon comes from FXX’s recent Simpsons marathon, which produced astounding results. The network screened more than 500 episodes back-to-back with 25 million unique viewers tuning in at some point and the average viewer watching 23 episodes. The ratings boost launched FXX from the 49th-ranked basic cable network for the 18- to 49-year-old demographic to the No. 1-ranked network for that period.”
Aaron Sorkin Under Fire For “The Newsroom” Episode About Campus Rape
“Mr. Sorkin, in an astonishing case of prescience, created a plot that hewed closely to the recent article in Rolling Stone magazine about an accusation of gang rape at the University of Virginia.” The backlash to the script is coming close to the backlash against Rolling Stone , too.
“Serial”: The Syed Family Talks About “Five Million Detectives Trying To Work Out If Adnan Is A Psychopath”
“The podcast exploring the case of Adnan Syed, who was convicted of the 1999 murder of his ex-girlfriend Hae Min Lee, has become a global phenomenon. In an exclusive interview, Adnan’s family talk to Jon Ronson about listening to Serial, toxic Reddit threads and how his imprisonment has destroyed their lives.”
Hollywood Now Has A Flood Of Social Media Data, And Analyzers To Sort It All Out
“The system, for instance, looks at the size of the online conversation and how much of it is positive or negative. It also tracks how much activity is organic and how much is the result of specific studio efforts.”
The Kennedy Center Honors Will Soon See A Changing Of The Guard
“As is tradition, the artists sat with the president and first lady and watched the evening unfold. But that and other traditions could change. Producer George Stevens Jr., who has been at the event’s helm since 1978, told the audience that this will be his last event — after Kennedy Center officials told him they wanted to reinvigorate the show.”
Archiving Anything Weird On Film, And Turning It Digital
“I realized if I started my own archive I could have all the source material I wanted to create my own work. I chose film because I thought it would end up being the medium with the most longevity.”
Not Even Businesses Want Comcast And Time Warner To Merge
“The Stop Mega Comcast Coalition announced its formation on Wednesday and said it opposed the deal because of the enormous power the combined company would have over the country’s video and Internet infrastructure.”
What This Year’s Oscar Competition Says About The Current Documentary Business
“Long a quietly aggressive race, the documentary competition has been growing more rambunctious as nonfiction film has evaporated from theaters.”
Is Getting An Oscar Really Worth All The Expense And Trouble It Takes?
“How does all the money that goes into these campaigns – estimates run at more than $100 million for the season – measure against the revenue they supposedly generate?” The Times‘s new Carpetbagger blogger “put the question to studio heads, directors, actors and producers, some of whom agreed to chat on the record, others off (several confiding that awards season was something they dreaded and loathed).”