Pokémon Go Started As An April Fools’ Joke

“For April Fools’ Day in 2014, Google created a ‘game’ in which users looked on Google Maps for Pokémon à la I Spy or Where’s Waldo. … Accompanying the game was a heart-pounding, highly produced video showing people out in the actual world climbing mountains, riding camels across the desert and taking to the sea in order to find Pokémon. The goal? To win a job as ‘Pokémon Master’ at Google.”

The Academy Of Motion Pictures Promised To Diversify This Year. In One Fell Swoop…

“According to a new Times analysis, with the 2016 class of invitees the academy has, in a single stroke, gone 52% of the way toward its goal of doubling the number of nonwhites in its ranks. When it comes to boosting the numbers of women, though, the academy is lagging slightly behind pace; the new class brings the academy roughly a fifth of the way toward its 2020 benchmark.”

‘Being John Malkovich,’ ‘Adaptation,’ ‘Eternal Sunshine of the Spotless Mind’ – And Charlie Kaufman Thinks He Blew His Career

“I don’t feel like I’ve got that cachet that I had at a certain point [after those three films]. I see people seizing the moment when they have the same kind of explosion that I had, and I just didn’t do it. I didn’t know how to do it – I didn’t want to do it. I just thought ‘Oh, this is good! I’ll be able to just keep working.'”

Pokemon Go! Changes The Way We Want To Interact With The World

“This weekend I went to the recently opened San Francisco Museum of Modern Art and wanted to know everything about the art and various installations, beyond what was posted on the walls. I felt as if I should be able to lift my phone and get more details on the process of the creation of the art work, rather than having to type a search term into my browser. Pokémon Go had changed my expectations on how to access information. That shift in expectation, perhaps, is the game’s true importance.”

Carrying A Lot More Than Her Crown As The Newest Disney Princess

“Few matters in entertainment are as fraught as the Disney princesses, a dozen or so characters led by Cinderella and Snow White that mint money for the Walt Disney Company but also are cultural lightning rods. People who love the princesses (they’re pretty and live happily ever after!) and those who despise them (they promote negative female stereotypes and unrealistic body images!) square off endlessly.”