Magna Global, the Interpublic Group media-research unit, believes TV’s power to woo new dollars from Madison Avenue has peaked. Magna believes national TV hit a high in 2016 when it captured $43.3 billion dollars from advertisers; it now expects national TV to lure $41 billion in 2018. Meanwhile, it’s calling for digital media this year to capture half of all ad dollars spent – he equivalent of $97 billion spent across search and display; digital video; and social.
Category: media
What We Know About The State Of Television
As networks unveil their fall lineups this week, here are some lessons from the season just ending that tell us something about the state of TV right now.
Un-Restoring A Movie Classic To Bring It Back To Its Original Glory
Director Christopher Nolan saw 2001: A Space Odyssey when he was 7 years old – and now he’s worked “to recreate the experience audiences had in 1968, allowing moviegoers today to see the epic exactly as Kubrick intended. His goal meant there would be no digital manipulation in the new version but the occasional visible scratch would be allowed to slip through.”
When Should A TV Show Just Let Go?
Some – like Barry and like Big Little Lies would probably be better if they just ended after one season.
Netflix And ‘The Crown’ Didn’t Win Much At The British TV Awards
Despite leading the pack of nominations, Netflix only walked away with one award. The BBC show Peaky Blinders (available on, er, Netflix in the U.S.) took the major drama prize at the BAFTA’s TV awards, and other BBC shows did well too.
As Streaming Services Get More Popular And Appointment Viewing Less So, Where Does The Ad Money Go?
The 18-49-year-old audience range is down 7 percent for broadcast TV stations, and Netflix has poached everyone from Ryan Murphy to Shonda Rhimes, but some estimates say ad spending may actually increase this year. Wait, what?
Is MoviePass Dead, Or Did It Just Have A Really, Really Bad Week?
Uh-oh: “Shares of MoviePass’ parent company Helios & Matheson Analytics Inc. tumbled nearly 70% Monday through Friday to about 65 cents a share, after the company disclosed that it was running low on cash. That represents a stunning decline for a stock that peaked at nearly $33 a share in October.”
What Will Win British TV’s BAFTA Awards Today?
It’s Britain, so, you know, check in with the bookies: Blue Planet II? The Crown? And what the heck happened to Great British Bake Off? (Was it snubbed – or did it just not deserve any nominations in the year it fled the BBC for commercial life?)
A Multiracial Comedy Gets Canceled By Fox, Lin-Manuel Miranda Leads A Massive Online Outcry, And Boom, The Series Has A New Home
Fox announced it was cancelling Brooklyn Nine Nine on Thursday, and Twitter freaked out. On Friday, NBC announced it had picked up the comedy for a sixth season.
If You Want To Make Sure Your Movie Is Gender-Balanced, Run Your Script By The Robot First
Or just download the updated version of scriptwriting software, actually. Highland 2 will tell you how many lines your characters of different gender specifications are speaking. Its creator is a screenwriter himself: “During the writing process, you’re not always aware of how little your female characters are interacting or speaking … because you’re only looking at a scene at a time, a page at a time. It’s not a good overview.” But this is.