The New CW – A Shrewd Play?

What does the merger of the WB and UPN channels into CW mean to the TV landscape? “This move makes a lot of business sense, and television was built on selling soap, so you couldn’t call it unexpected. The merger of two small networks into one small network (with a new name: the CW), may turn out to be that rarest of true cliches: a win-win. Not only for the bean counters, but for the viewers. Neither UPN or the WB is profitable.”

The Weinsteins Apres-Disney

What’s next for the post-Miramax Weinsteins? Their first films after leaving Disney don’t suggest any great feats of derring do. “The Weinstein brothers’ success has been as much about branding as about discovering good films. The Weinsteins may have seen the artistry behind “Pulp Fiction” and “The Piano,” but the company’s reputation for daring and for aggressive Oscar campaigns with budgets bigger than some movies’ are about savvy marketing and public relations.”

Will Jobs Be Disney’s Stealth CEO?

“Let’s say Disney continues to muddle along under [Disney CEO Robert] Iger as it did in the late Eisner years. Shareholders and observers will begin to note that having Iger run the company while Steve Jobs sits on the board is like having Michael Jordan (the basketball player) on the bench while Will Perdue is tossing up bricks. One of the biggest issues Disney faces is how to cope with the digitalization of the media. No one has done a better job than Jobs in helping established companies and industries cash in digitalization. So, there is little doubt Jobs will be a goad to Iger.”

The Podcast Factor

Are podcasts a threat to radio or a potential cash cow? “The BBC has been experimenting with podcasting since 2004 and says demand has grown. In May 2005 it made 20 programmes available for download and is extending the trial into this year “in order to gain a better understanding of listeners’ preferences.”

The CW: It’s UPN + WB

The WB and UPN TV networks are shutting down this fall. In their place, a new channel – CW – aimed at “young ethnic” audiences will be launched. “By shutting down the two small networks that jousted over the same pool of 18- to 34-year-old viewers and joining forces to capture that audience, the companies are essentially bowing to the reality of an increasingly competitive marketplace, executives acknowledged.”

What The Pixar/Disney Deal Means

“In the complex and sometimes querulous dynamic between media and technology companies, such a move would no doubt raise questions about the ripples those ties can be expected to cause. For example, would Mr. Jobs view Disney as the preferred content supplier for future generations of Apple iPods and other hardware that distribute and play media products like songs and TV shows? And would Disney’s media rivals be less inclined to do business with Apple as it introduced new services because they would be abetting a competitor?”